I know the feeling.Full wardrobe. Nothing to wear.Forty tabs open, and still nothing.Cart full. Confidence empty.Shopping panic?
Yourstyle,decoded.
Good clothes should never send you into a shopping panic. That is why I
am here. I am AuraStyle, and I do not sort a catalogue. I learn a person:
every look you keep, every piece you actually wear, everything you scroll
straight past.
Out of that I build your Style DNA. Then I dress you. Whole outfits, from
real shops, in your size and at your price, and I tell you why I chose
every piece. Because your aura is your outfit.
Everything you save lands here with the price you saw when you saved
it, whether the shop calls the garment second-hand, and a watch on
what it costs. Below it, what your wardrobe is missing: the two or
three pieces that would unlock the most outfits from what you
already own.
Each watch is per item and can be switched off without unsaving
anything. A garment the shop has sold leaves the Closet on its own.
Reads the photographShapes the tasteAnd whatever ships next
02
A model chosen for each half of the work
Reading a photograph and shaping a taste out of it are two different
jobs, and each one is given the model that does that particular job
properly rather than whichever is cheapest or whichever is simply
the biggest. One reads what you are wearing: the cut, the
proportion, the fabric, how the pieces sit together. The other turns
the whole history of what you have kept and passed on into the named
dimensions your feed is ranked against.
And it is deliberately the part of the app that gets replaced. Every
time a stronger model ships and settles at a sane price, the read
moves to it, and the app you already installed gets better at
knowing you without you doing anything at all.
Frontier vision model on every scan
Every dimension has a name
Semantic search alongside the named read
Upgraded the moment a better one ships
Built with Claude. The photograph is
read by Claude today, and the semantic search runs on OpenAI
embeddings. Written in pencil on purpose: the point of this card is
that the model underneath changes, and the app you already installed
gets the better one.
Your photograph is never part of that. It is read in memory and the
bytes are overwritten before the answer is sent, whichever model did
the reading.
03
Every match explains itself
A percentage, and underneath it the reason: which parts of your taste
this piece answers, and which parts it argues with. You can disagree
with the reason, which is the point of showing it.
No merchant can pay to appear higher. The number is computed from
your Style DNA and nothing else.
04
Taste, written down where you can read it
Not an opaque score. Every dimension has a name you would use
yourself: "classic", "oversized", "wool", each one a thing you can
point at and delete. Colour is only part of it, and deliberately a small part: a
wardrobe is a way of cutting cloth long before it is a colour.
Every signal is listed with the evidence behind it, one delete each,
plus a full purge that reports back what it removed.
05
It reads the whole look
One photo, read as one outfit. Cut, proportion, fabric, how the
pieces sit together. The question it answers is what suits you, not
which parts of the frame it managed to find.
The image becomes colours, fits and materials in memory, and the
bytes are overwritten before the response is sent. There is no image
column in our database.
06
It shops inside your rules
A price range, categories you never want, brands blocked, brands
favourited, a size that actually fits. These are not preferences
applied afterwards. They run before anything is ranked, so a
blocked brand never takes a slot in your feed.
Every count is what the shelf can really answer. A filter that would
return nothing is not offered at all.
07
Share something, earn a share of it
Send a piece to a friend. If they buy it, you earn AuraCoin, and a
balance of it becomes a gift card of your choosing. Bigger orders
earn a bigger share.
What a share is worth is shown in the app, worked out from the shop
it came from. Coins become spendable once the shop has approved the
sale and the payment has reached us. AuraCoin is a reward balance
for gift cards, not cash.
It watches what you saved
Saving something arms a price watch on that item. When it drops you are
told, and the alert quotes what you actually saw when you saved
it, never a discount off a list price you never paid.
Each watch is per item and can be switched off without unsaving anything.
Some shops do not permit price tracking, and where that is true the control
is not drawn rather than shown and refused.
Your data
Outfit photos are never stored. Processed in RAM, then destroyed.
Nothing is sold. We do not sell personal data, ever.
You can see and erase what it learned. The Memory Center
lists every signal behind your Style DNA, one delete each, plus a full
purge that reports back what it removed.
You can delete your account from the web, without
installing anything: delete my account.